Peoria Area Chamber Unveils Rebrand at 49th Annual Thanksgiving Luncheon
The Peoria Area Chamber of Commerce proudly revealed its new brand identity at the 49th Annual Thanksgiving Luncheon, marking the beginning of an exciting new chapter for the organization. This comprehensive rebrand, centered on the theme “The Journey Forward Starts Now,” underscores the Chamber’s commitment to evolving with the needs of local businesses and fostering growth in the Peoria community.
“Our new brand represents a bold step forward,” said Chamber CEO Jessica Linder Gallo during the announcement. “It’s a symbol of movement, growth, and inclusivity. We are proud to unveil a modernized identity that reflects Peoria’s vibrant and interconnected business ecosystem.”
Highlights of the Rebrand:
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A Fresh Look and Feel: The new logo features an open circle, symbolizing Peoria as a welcoming hub for innovation, collaboration, and opportunity.
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Enhanced Website: Designed to be user-friendly, the updated website offers easy access to valuable resources such as training opportunities, legislative updates, and a directory of local support services.
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Business Spotlight: A new feature on the website’s homepage, the Business Spotlight will showcase the stories of local businesses each month, amplifying their impact and reach within the community.
The rebrand was developed in collaboration with Rise Up Marketing, a local, women-owned agency. “Their creativity and dedication truly captured the spirit of Peoria,” Linder Gallo added, extending her gratitude to the team for their contributions.
“This is just the beginning,” Linder Gallo concluded. “Together, we’re building a brighter, more dynamic future for Peoria. The journey forward starts now.”
Peoria Area Chamber of Commerce
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Savana Nelson VP of Marketing & Member Relations
- November 21, 2024
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