Description

A strong brand identity is the foundation of successful marketing ? and now, AI can help you express and scale that brand more efficiently than ever. This two-part interactive workshop series will guide attendees through building a clear brand identity and then show them how to train AI to use that identity to generate aligned, on-brand social media content and strategies. Part 2: Teach AI to Speak Your Brand ?? Brand + Bot: Using AI to Create On-Brand Content ? Learn the proven AI prompt structure to reflect your brand ? Create reusable "brand-trained" instructions for ChatGPT ? Use AI to generate captions, content pillars, and a consistent posting strategy Attendees will leave with a complete brand identity guide, a set of reusable AI prompts tailored to their business, and a roadmap for saving time while showing up consistently and authentically online. Perfect for entrepreneurs, startups, and small business owners who want to stay visible, save time, and grow with confidence. Presented by: Theresa Bloom, Director of AI U & Social Media Adviser, SBDC