Thursday Jun 26, 2025
3:30 PM - 5:00 PM CDT
Thursday June 26, 2025 3:30- 5:00pm (Hybrid event- virtual or in-person)
Business and Engineering Convergence Center (BECC), Bradley University, Room 1122 1500 W Main St, Peoria, IL
No Cost
Katie Whalen
(309) 677-1700
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A strong brand identity is the foundation of successful marketing ? and now, AI can help you express and scale that brand more efficiently than ever. This two-part interactive workshop series will guide attendees through building a clear brand identity and then show them how to train AI to use that identity to generate aligned, on-brand social media content and strategies. Part 1: Build Your Brand Identity ?? Define Your Brand: A Step-by-Step Identity Guide ? Clarify your brand?s mission, voice, tone, and values ? Identify your target audience and brand personality ? Receive a downloadable brand workbook you can use across all platforms Presented by: Theresa Bloom, Director of AI U & Social Media Adviser, SBDC