Description

The Illinois Small Business Development Center in the Turner Center for Entrepreneurship is offering this dynamic, relevant and note-worthy webinar at no cost to attendees. The way customers discover and engage with businesses is changing faster than ever. In 2025, a strong digital presence isn’t just an option—it’s a necessity. If your business isn’t online, optimized, and actively connecting with customers, you’re missing out on growth, visibility, and sales. In this webinar, you’ll learn exactly how to establish and elevate your online presence. You will learn what digital assets you need to create and the tools to stand out in a crowded digital marketplace. You’ll discover the latest strategies to attract more customers, increase brand trust, and stay ahead of your competition. Whether you’re just getting started or looking to refine your online strategy, this workshop is designed to provide practical, actionable steps that will set your business up for success in 2025 and beyond. The digital world won’t wait—will you be ahead of the curve or left behind? Don’t miss this opportunity to future-proof your business. TOPICS OF DISCUSSION: -Why a digital presence is essential for business owners -What it means to create a digital presence -Steps to Creating a Digital Presence -What Assets to Consider in a Digital Presence (Website, Social Media, Google Business Profile, SEO [Search Engine Optimization], Email Marketing, E-Commerce Platform, Analytics) -Learn business owner etiquette for a digital world SPEAKER: Theresa Bloom is the Director of Google AI U and Social Media Advisor for the Illinois SBDC at Bradley University, as well as the Social Media Manager for the Foster College and Caterpillar College at Bradley University. She is passionate about teaching and educating business owners on how to utilize social media for their business marketing and creating a complete digital presence for their business. Theresa assists clients in choosing the right social media platforms for their business audience, creating a social media plan and content. Theresa presents workshops regularly on relevant and timely social media topics as well as connecting clients with resources to assist them with their social media strategy. Theresa holds a Social Media Marketing Certification, is a Certified Business Development Advisor and member of the Illinois Entrepreneurship and Small Business Growth Association (IESBGA). She is a Peoria native who attended Peoria Notre Dame High School, then graduated from Bradley University with a degree in Sociology and Psychology.