Description

This is the third of our 5-part series on learning the more advanced settings, tips and tricks of Canva. Sponsored by the Turner Center for Entrepreneurship and Illinois Small Business Development Center at Bradley University. Don’t miss this opportunity to learn Canva at no cost to registrants. Canva Part 2: Advanced AI for Business Growth: Mastering Magic Studio in Canva This advanced session is designed for small business owners who are familiar with Canva and ready to dive deeper into its powerful AI features to further enhance their marketing efforts. The class will focus on mastering Magic Studio’s advanced tools, including in-depth use of Magic Write for creating varied and engaging content across different platforms. Attendees will learn how to employ smart mockups and branding tools that ensure consistency and professionalism in all visual materials. We will also cover AI-powered video and animation tools, enabling businesses to produce dynamic content that stands out in today’s crowded digital landscape. The session will guide participants through the process of designing an integrated AI-driven marketing campaign, from conceptualization to execution, illustrating how to maintain a unified brand voice and aesthetic. Additionally, we will teach advanced techniques for analyzing customer data and segmenting audiences, allowing for more targeted and personalized marketing approaches. Attendees will leave with the ability to strategically harness AI tools in Canva to optimize their marketing, increase engagement, and drive business growth. Topics: ? Deep Dive into Magic Studio ? Utilizing Advanced AI Tools ? Designing an Integrated AI-driven Campaign ? Advanced Techniques in Audience Segmentation and Targeting Speaker: Stacy Brooks, SKB Cyber CEO, specializes in sales, marketing, and public speaking. A former English teacher and speech coach turned CEO, she co-founded SKB Cyber, an innovative tech start-up with a mission to revolutionize how people learn and interact with information and technology. Stacy's unique blend of pedagogical insight and tech prowess has enabled her to create synergistic bridges between academia and industry, serving as a testament to the limitless possibilities that arise when one's dedication meets the ever-evolving landscape of the digital age.